Tea is serious business, quite literally: tea is the most popular drink in the world after water. From casual drinkers to serious tea aficionados, the humble beverage is a staple in many households and cultures around the world. It should come as no surprise that the tea industry is a very competitive landscape, with numerous popular brands competing to be number one, and even more up-and-coming names fighting to break through and stake their claim for a place in many a kitchen pantry.
In such a demanding market, having quality packaging and an overall look that stands out from the rest is inarguably essential. A2 Design Lab’s tea packaging design delivers exactly that: a high-quality design to go with a high-quality product.
The container is expertly decorated in stylized illustrations with bold and expressive color palettes—each variant artfully showcasing its flavors and ingredients in an enticing way. The Flower Tea variant depicts lush hibiscus blossoms and saccharine mangoes against a dramatic deep purple background—luxurious, fragrant, and ambrosial. The Black Tea comes in a smooth and sophisticated matte black, contrasted with an invigorating twist of juicy yellow lemon slices and fresh green mint leaves. And the Fruit Tea, with its succulent peaches, clean chamomile flowers, and cool turquoise backdrop, evokes a bright and relaxing tropical getaway. The minimalist logo and label subtly complement and highlight the exquisite illustrations. The overall aesthetic is tasteful and unique, and looks more like artwork rather than just any simple print. Made from choice materials that look and feel premium, the packaging is eye-catching enough to encourage customers to purchase, and stylish enough for them to keep, reuse, and display even well after the tea is all finished.