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Congratulations to our CEO and Founder, Augusto Ayo, for being featured in CNN Philippines’ morning show “NEW DAY“. This recognition highlights his outstanding work and the success of the Lagim Card Game. The project continues to captivate audiences with its unique concept and design.
In early 2020, we began developing the Filipino folklore and mythology-inspired card game known today as Lagim. Despite the challenges of that year, the project became a platform to celebrate local culture and creativity. Augusto Ayo’s leadership and vision inspired the Fiction Minds team to promote original Filipino content and storytelling.
Lagim Card Game connects generations through storytelling and interactive gameplay. Families and friends bond while playing, making the experience meaningful. The game has received widespread recognition for its cultural significance and innovative design.
Lagim’s art style combines gothic, medieval, and folk art influences. The game’s craftsmanship extends to physical elements like dark soul coins and soul tokens. These features reflect ethnic symbolism and imagery found in local folklore. More than a game, Lagim is also an art piece that collectors and enthusiasts appreciate.
Learn more about the Lagim Card Game case study here or visit the official website at Lagim Card Game.
Credits to CNN Philippines for the recorded live video interview and tweets.
This CNN Philippines feature is a testament to Augusto Ayo’s dedication and the creativity of his A2 Design Lab team.
Watch the full interview here.