Dare Skin Care

Dare Skin Care

One of the biggest hindrances to the modern woman’s active lifestyle is dealing with the effects of dirt and pollution on the skin. Our challenge was create a go-to brand for active women who need effective skincare products that can keep up with their lively, fast-paced schedule.

The simple logo of the word “dare” evokes adventure, boldness, and courage—capturing the image of the active woman. To reflect this image onto the brand, we used contemporary illustrations displaying various women on the go, highlighting their movement using clean and subtle lines. The colors used are vibrant and energetic to make the products look sporty, chic, and eye-catching. The overall design is modern and simple, resulting in a look that is both stylish and efficient.