Finance is usually seen as an intimidating concept—whether you are a small business owner, a seasoned professional, or just a regular Joe wanting to make sure that your earnings are going somewhere, it is a daunting task even for the best of us. Consult Finance is a company that aims to assist in the management of finances by being a “one-stop-shop” for all financing needs.

A2 Design Lab came up with new branding and art direction that could best help the client to effectively reach their intended audiences. The logo incorporates an hourglass shape, with the bottom half representing the present and the top half the future, with the middle section overlapping—expressing how the present affects the future. It is also inspired by two hands preciously holding up the future, which is symbolic of Consult Finance handling its clients’ finances and security. Lastly, the rainbow color scheme was specifically selected to represent the diversity of its clients. Everybody is welcome, and Consult Finance makes financing accessible to everyone.