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Finance often feels intimidating. Whether you’re a small business owner, an experienced professional, or simply someone who wants to manage earnings wisely, financial planning can be overwhelming. Consult Finance Australia exists to change that. As a one-stop shop for financial services, the company provides expert guidance, helping individuals and businesses take control of their finances with confidence.
A2 Design Lab’s Approach to Branding
Consult Finance needed a brand identity that reflected its mission of accessibility, trust, and financial empowerment. A2 Design Lab crafted a branding strategy that speaks directly to its diverse clientele.
The logo design integrates an hourglass shape, symbolizing the relationship between the present and the future. The bottom half represents today, while the top half signifies what’s to come. The middle section, where they overlap, highlights the connection between current financial decisions and future outcomes. Additionally, the design resembles two hands carefully holding the future, reinforcing the company’s role in safeguarding its clients’ financial well-being.
A Bold and Inclusive Identity
Consult Finance serves a wide range of clients, so the branding needed to feel inclusive. A2 Design Lab selected a rainbow color scheme, reflecting diversity and openness. No matter their background, clients should feel welcomed and supported. This vibrant palette also adds a modern, approachable touch, making financial services feel less daunting.
To complement the logo, the brand’s visual elements incorporate clean, simple typography and a balanced layout. The goal? To create an identity that feels professional yet friendly, breaking down financial jargon and making services easy to understand.
With a fresh, dynamic brand identity, Consult Finance Australia is positioned as a leader in accessible financial services.