Successful Gaming Marketers Don’t Take Marketing Lightly

The gaming industry thrives in its enormous fan base — tap into it and you’ll reap the rewards. Successful games aren’t always the best out there, but they have a large market that they target relentlessly. In fact, some of the most successful gaming marketers focus more on marketing the game over developing the game.

In the gaming industry, branding is also critical. Think of a complicated name and you’ll lose recall. Come up with a simple name, and you might lose potential customers. The gaming marketers know that in order to win in the business, your business name must have the right balance of creativity, simplicity, and strong details. Coming up with a strong name, and standout logo can make the difference for your business.

 

They Tell a Story through Good Storytelling

Gaming marketers invest so much in ensuring that their games tell a story. They do a terrific job in making a buyer or customer feel like they are the hero the story needs. Witty marketers can easily persuade potential customers that they’ll lose out on a lot should they miss the game.

What can businesses learn from this example? Have a good story, and deliver it through topnotch storytelling. Deliver your why in a way that will make your potential customers feel like heroes. Help potential buyers understand what they would miss if they skip on your business.

 

They Focus on Providing Creative UI and UX Design

A lot of research goes into which medium the games will be delivered. Some mobile games thrive in the small screens of the phone, while other games like Final Fantasy, NBA, and Farmville are better experienced with a larger screen. In the end, whatever the medium, the UI and UX design of successful games are always noteworthy.

When launching a website for your business, think about the overall user experience. How should your interface look? What options can clearly convey what you deliver? Learning the UI and UX design that can work well for your business can be your first step in attracting and retaining customers.

 

They Come Up With Great Teasers

Great stories are best delivered through great teasers, and the gaming industry is a master of intriguing and exciting potential customers through captivating teasers and sample games. Their previews and teasers offer just the right amount of introduction to the game that make potential buyers yearn for more.

Businesses should also focus on delivering great teasers in a form of a social media post, a sample product, or a sample service. Giving customers a taste of life with your product can create a difference for your sales.

 

They Tap Into the Power of Rewards

Rewards, rewards, rewards — it seems as though the human mind is programmed to get hooked to rewards. Pre-order bonuses, and first-to-order perks are some of the factors that contribute to the craze that surround gaming sales.

Businesses can learn from this oldie but goodie strategy. Offer promotional rewards before a launch, or provide purchase bonuses if you want to reignite the popularity of a product. Rewards are great customer magnets — don’t miss it.

 

Conclusion

Every business owner can benefit from the gaming industry marketing playbook. It pays to keep these tips in mind if you’re launching a product, or revamping a current brand.

Find out how A2 Design Lab can help build your next gaming development here.

Photograpy: Nadine Shaabana, Unsplash
Campaign Strategist: Maria Margaret Cantos
Writer: Giulia Noelle Nobleza-Garcia