Today, thousands of brands and businesses are more susceptible to economic upheavals, especially now that industries are in the throes of an unprecedented pandemic.

A2 Design Lab’s CEO and founder, Mr. Augusto Ayo, expressed full optimism as he shared a photo of A2 Design Lab HQ with a strong hope: “to soon be filled again with artists and designers that will continue to create compelling visual pieces and products.”

Although the importance of reaching out to the community and the relationships that individual brands have built can’t be stressed enough, brands must not overlook the factors that have cemented its existence – its purpose, people, and capacity to navigate through the effects of catastrophes. 

Mr. Ayo believes that despite the slowing down of things due to the pandemic, it is “important [for brands] to continue and maintain momentum as they restructure their businesses when life goes back to normalcy.” The overwhelming effects of this pandemic can make you think about the very reason you exist. Doing so can help you find new, relevant opportunities that will make your brand leave its mark.

The man that has shaped A2 Design shared that for companies to thrive, “they must never lose sight of its focus, they must continue to thrive and innovate even with limited resources and capacities.” 

Encouraging people and strengthening teams are efforts that pay off. Apart from the business, the people running the business directly feel the intense effects of the pandemic. According to Mr. Ayo, one of the ways businesses can stay afloat is through “supporting one another.” 

A2 Design Lab Office

 

Despite the adverse and swift effects of COVID-19, A2’s founder remains optimistic. For him, this unique period of business and brand uncertainty can offer more possibilities for fields like Internet of things (IOT) Voice search and transactions, rapid manufacturing, virtual reality and automation.

The pandemic can offer business breakthroughs, but not without effort. It is necessary for businesses and brands to “begin to reorient and adapt to a new paradigm once the world slowly gets back to full momentum again.”

Times are tough. But the optimistic chairman of A2 believes that if companies “slow down and carefully navigate their way through these rough times,” they can bounce back stronger, better, and more resilient to catastrophes. 

 

Campaign Strategist: Maria Margaret Cantos
Writer: Giulia Noelle Nobleza-Garcia