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The key to successful marketing is being able to reach your intended audience effectively. With the technological advancements of our modern society, we all live in a digital world—and digital marketing only makes sense.
These days, we are all connected digitally, and technology is practically inextricable from our lives. From the moment we wake up and until—or even during—our sleep, we are plugged into the internet, and our dependence on it is only continuing to grow.
For companies and brands, this means that the spending activities of customers are also increasingly happening online. This is why marketing strategies must adapt to the digital marketplace.
Digital marketing is any form of marketing that happens on any online platform or requires an electronic device. This means marketing on social media platforms, various websites, search engines, email and online messaging, and more.
With how open and flexible the technology we have now is, there are innumerable possible ways to take advantage of digital marketing. Some of the more popular types of digital marketing include social media marketing, influencer marketing, search engine optimization, content generation marketing, and so much more.
Why should you market digitally?
There are many benefits to digital marketing for companies and brands of all scales.
We Live in a Digital Society
This is the most glaring and obvious reason: we’re all online. Your customers are online. Your competition is online. You yourself are online. There is no reason for a business to stick with traditional/offline marketing when everyone relevant to your business is online.
These days, customers rely heavily on the internet to determine where they take their business. They browse, compare prices, look up reviews, and check social media for anything they can learn about a product or brand. And if they can’t find anything (or anything good) about your business online, chances are they’re not going to be sending their money your way. And if they find your direct competitors are online? Even worse.
It just makes sense to make your presence known most in the places where your customers are. And these days, that means on the internet.
(World)Wide Reach
Being online gives you direct access to an audience that not even the largest billboard advertisements can match. If you’re on the internet, it means that anyone in the world with internet access can see you—you’ll be able to reach customers halfway around the globe with a simple click of a button.
Digital marketing also offers the unique capability to select your specific audience. Sure, a giant advertisement downtown may be seen by thousands of people, but digital marketing can give you various tools to market to only the specific demographics that are relevant for your brand. With this, you can make sure your message reaches your target audience, and you can even have your content tailor-made for the markets that you want, upping your chances for profitable conversion.
Communication is Key
Through digital marketing, it is so much easier to directly communicate with your audience as well. Traditional marketing strategies only offer a one-way communication—just you sending a message to an audience, and hoping it’s received well. Online, you can easily talk directly with your customers, ensuring clear lines of communication and immediate feedback.
Being easily accessible online helps you gain engagement and visibility for your business, and word spreads very quickly on the internet. This accessibility can also translate to a positive brand image. Reaching out to potential customers, and being responsive on your brand channels—even if it’s just an inquiry—nets you a positive interaction from them. And even if it doesn’t translate to purchase, it is still good PR and people will be more likely to recommend your business.
In the same vein, being accessible online means your audiences reach you more easily too! Digital marketing gives consumers the unique opportunity to quickly get to know more about your business. Customers will be more likely to purchase your product or avail of your services if they feel they are armed with enough knowledge about you. Even just having an online presence in itself is marketing—you are making your business available to everyone online, all the time.
True Value
By the power of the internet, marketing online gives you a much larger potential reach using a fraction of the resources. Many social media platforms let you create an account for free, and you can start your own website with just a few simple clicks. This is especially helpful for smaller brands and businesses that may not yet have the capacity to afford larger-scale strategies to directly compete with the high rollers in their industry.
In this day and age, it is not only sensible—it’s almost imperative for your business to market online. Digital marketing is a potent marketing tool that is accessible, flexible, and whose benefits you cannot afford to overlook.
Take advantage of digital marketing strategies for your brand. Work with our team at A2 Design Lab today.
Write up by Chris Ignacio
Researched by Cezanne Supera
Visuals By Daniela Mendoza