Lagim Card Game and Augusto Ayo featured in CNN Philippines

Congratulations to our dear CEO and Founder – A2 Design Lab, Augusto Ayo for being featured in CNN Philippines’s morning show “NEW DAY“.

It was only just the early months of 2020 when we started the creation of the popular Filipino folklore and mythology-inspired card game we all know today as the Lagim Card Game. Augusto Ayo has established yet another inspiring brand and has lead a group of creatives known as Fiction Minds, to promote original Filipino content.

https://twitter.com/cnnphilippines/status/1349126952536342528?s=20

Lagim Card Game aims to bridge the gap between generations by means of storytelling and engaging interactions while playing the game with family and friends.

https://twitter.com/cnnphilippines/status/1349128894360686592?s=20

The art style of Lagim is heavily inspired by the merge of gothic, medieval art, and folk art. The craftsmanship of the cards along with the physical objects of the game – dark soul coins and soul coins truly evoke the ethnic symbolism and imagery prominent in local folklore. The overall design and look of Lagim aims to be not just a common game but an art piece or collection which you can appreciate even if you are not playing.

Learn more about Lagim Card Game case study here or visit Lagim website at Lagim Card Game

Credits to CNN Philippines for the recorded live video interview and tweets.

Watch full video interview here.