This case study showcases Flourish+, a conceptual vegan supplement brand for women, developed to explore thoughtful branding and packaging solutions in the health and wellness space. The project includes a full system for a line of five functional daily supplements—Night Refresh, Energy Booster, Radiant Glow, Tummy Harmony, and Immunity Rise—each tailored to support a specific area of everyday well-being.

We designed a custom stand-up pouch system that achieves both consistency and individuality. Typography was selected for its friendly, legible character, with benefits clearly stated on each pack for instant shelf recognition and consumer confidence. Layouts prioritize clarity, ensuring that health information is both accessible and easy to understand.

To support presentation, review, and potential e-commerce use, we created a suite of high-fidelity 3D renders. These visuals demonstrate how the brand could come to life across digital and retail touchpoints.
Flourish+ strikes a balance between scientific credibility and approachable warmth. Through strategic design and visual storytelling, this concept positions the brand as a trustworthy partner in women’s everyday wellness journeys.

At A2 Design Lab, we help health and wellness brands bring ideas to life—from initial strategy to final presentation. Whether you’re launching something new or reimagining a product line, we craft design that connects and endures.

Ready to elevate your brand with thoughtful design? Let’s create something remarkable together. Reach out to us and let’s start the conversation.