BeU Cosmetics goes beyond cosmetics; it’s a tribute to embracing individuality and self-expression. Crafted for those who cherish their unique qualities and have the courage to stand out, BeU inspires customers to be bold and playful with their beauty choices.

Introducing our inaugural product line featuring the So Lush Blush in Glowd and Poppish, and the Lip Dizz in Vivid and Wicked. These products are meticulously crafted from nourishing botanical extracts, devoid of synthetic chemicals, and gluten-free. They are suitable for all skin types, ensuring that BeU products not only enhance beauty but also nourish and soothe the skin. BeU is all about celebrating beauty that’s true to you, inside and out.

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A2 has crafted a strong, confident identity for the brand, emphasizing the message that being true to oneself is key to happiness. With its daring and unapologetic approach, BeU is inspiring customers to embrace their individuality and BE YOU.

This project won the best folio of 2022 at the A2 Design Lab Annual Folio Awards, a testament to the talent and hard work of designers Aira Paulo, Daniela Mendoza, and Sandra Cruz, all under the mentorship of Farah Angeles.